@kodak_shootfilm

”We wanted to portray the feeling you get when you end up in your zone while running and to give the viewer a taste of reaching runners high in the new Cloudrunner shoe from On. ⠀ To portray that feeling, we thought we first had to show the opposite of simple and comfortable. The struggle. We decided to divide the film into two parts when it comes to basically everything. Production size, camera language, film stock, sound, music, and how our runners behave etc” -@sebastiansandblad ⠀ "Since we wanted to capture the raw struggle in an organic, imperfect way it was a no-brainer to shoot on film. We wanted to create a huge contrast between the first part of struggle and the second part of weightlessness. We loved the way Sandgren and Chazelle changed format and stock throughout First Man to reinforce the character's emotional state. We took inspiration from that and went all the way from handheld 500T 16mm Bolex in the beginning of the struggle to 250D 35mm in stab-head in the second part" - @kornstrand ⠀ NEW commercial work featuring the Cloudrunner shoe from @on_running, FORGET GRAVITY. The spot was shot on 16mm and 35mm by DP @kornstrand with director @sebastiansandblad. Check out the full video in our On Film: Commerical playlist on youtube.com/kodak. ⠀ Director: @sebastiansandblad Producer: @bellatrix Director of Photography: @kornstrand Executive Producer: @danieleskils Production Manager: @idaxlarsson Production Company: @tarotpictures ⠀ #ShotOnFilm #16mm #35mm