Cool Branding in a crazy world, during crazy times...
Pretty excited that my son Josef and I have both added new online businesses to our brand portfolios. Josef just completed on a new office and will be employing a marketing team of 7 people. I am launching a new online brand from an high profile venue in London Mayfair next month.
It's all about Branding...
They have achieved success who have branded well, branded often, and branded much;
Who have enjoyed the trust of their customers, the respect of the media and the admiration of their competition;
Who have targeted their niche and accomplished the task;
Who have never lacked appreciation of their brand potential or failed to express it;
Who have left the market-place better than they found it,
Whether an improved product, a profitable concept, or an awesome brand experience.
Who have always looked for the best customer service and given them the best they had;
Whose brand is an inspiration;
Whose motivation is not the money but the passion
Who love what they do and brand it that way.
#business#entrepreneur#brandidentity#brandstory#brandingstrategy#brandactivation#brandambassador#brandexperience#brandbuilding#brandinginspiration#branddesign#branddevelopment#storytelling#marketing#inspiration
That visit to a cool library in Porto set the scene... Stepping up on plans to release a second audiobook as part of a series on my perception of C😎😎L Branding.
What is cool? It’s difficult to identify, impossible to measure, and usually appears spontaneously. Ask someone what it is, they’ll probably reply that they can’t tell you in exact words, but they know it when they see it.
Cool is your perception, it's a state of mind, an attitude, it's confidence, it's alluring.
This book will be just that... A well laid out collection of cool thoughts, strategies, tips, quotes, and advice from successful entrepreneurs.......
Roy Smoothe re-engineers fashionable quotes, redesigns contemporary concepts, adds a twist of cool, acquires interesting insights, and brings his vision to the entrepreneur’s world with cool imagery.
Roy has transformed the term ‘Cool Branding’ into a colorful fashion statement, which is evident in his new book which provides undeniable inspiration for the individual or organization looking for that little extra to Brand Out from the competition.
#brandinginspiration#brandidentity#brandexperience#brandambassador#brandstory#brandactivation#branddevelopment#brandingstrategy#storytelling#brandbuilding#branddesign#personalbranding#marketing