@weareshift4

We're delighted to welcome the Full Frame Cooke Panchro/i Classic set to the Shift 4 catalogue! Get in touch if you want to give them a test 👀 : www.shift-4.com Features: - Full Frame - PL Mount - Based on the classic Cooke Panchro designs - Vintage characteristics - Cooke i technology in each lens #cookelook #cookeoptics #vintagelenses #directorofphotography #cookelenses #weareshift4

How cool is this half-cut ZEISS CP .2 25mm lens? Thank you, ZEISS ... we love it 👀😍👀 #ZEISS #zeisslens #cinelenses #ZEISScinematography #cinematography #directorofphotography

The beautiful KOWA CINE PROMINARS have landed at Shift 4! • S35 coverage • PL mount • Vintage characteristics - Sharp, low contrast, golden lens flares • Consistent white balance across the set • TLS rehoused • Lightweight and compact 15mm - T4 20mm + 100mm - T2.6 25mm, 32mm, 40mm, 50mm, 75mm - T2.3 Get in touch if you want to give them a test! #kowa #kowaprominars #kowacine #kowalenses #TLS #truelensservices #weareshift4 #cinelenses #directorofphotography #cinematography

The Zeiss Supreme Primes are a classic choice... we love these lenses! 👀 - Full Frame coverage (46.2mm coverage) - PL Mount - Pleasant detail rendering - Lightweight & compact - Fast aperture of T1.5 across the set - Consistent focus & iris ring positioning The stunning Downton Abbey (2019) was shot on the Zeiss Supremes. 🎬 Want to see how they compare to others in our catalogue? Just give us a call 📞 and arrange a lens test...our highly trained cine kit room technicians are always on hand! Check out the link in our bio for more information on the vast collection of lenses we stock at Shift 4 in London & Manchester. #zeiss #zeisslens #zeisssupremes #fullframe #cinelenses #weareshift4 #directorofphotography #cinematography

Along with several other sets, these Cooke Panchro/i Classics were put to the test this week for a client. We love these lenses! Styled on the blueprint of the Panchro Speed original 1920 designs, the results are a set of primes with vintage characteristics mixed with modern touches, like sharp centres, and consistent colour in modern housing. Features: - PL Mount - Based on the classic Cooke Panchro designs - Vintage characteristics - Cooke i technology in each lens Whiplash (2014) was shot on the Panchro/i Classics. To learn more about the lenses, check out the following article on our site: https://www.shift-4.com/cooke-panchroi-classic-blog/ @cookeoptics #cookelenses #cookelook #cinelens #directorofphotography #dop #cinematography #weareshift4 #shift4

Time to test all these beauties! #lenstest #lens #optimoprime #angenieux #blackwing7 #7isatribe #blackwinglenses #leitzprimes #leitzcine #leica #k35 #canonk35 #zeisslens #zeisssupremeprime #panchro #cookelenses #weareshift4

The NEW LEITZ PRIMES are available exclusively from Shift 4! Swipe right to see footage of the lenses in action with the following focal lengths and filters: 21mm T2.8 35mm T2.8 50mm T2 75mm T1.8 Close Focus 75mm T1.8 ¼ BPM GET THE RAW FOOTAGE from our Lens Test and READ THE ARTICLE we wrote all about them – just follow the link in our bio! #leitzcine #cinelenses #lenstest #leitzprimes #leitz #directorofphotography #cinematography #cinema #drama #flares #bokeh #focalpoint #tstop #dop #weareshift4

What makes BLACKWING7 T Tuned lenses so special? 🔥 1. Each lens has a unique 7-specific focal length 👀 20.7 mm / 27 mm / 37 mm / 47 mm / 57 mm / 77 mm / 107 mm / 137 mm *All have a T1.9 stop 2. They're full frame prime lenses designed to have a tuneable vintage style built into compact modern housing 3. Our set is T tuned which is the medium style of softness and flare quality 4. In picture number 1, you can see the 27mm BLACKWING7 which cinematographer Nicolas Loir says is: 🎬 "...truly cinematic. The skin color rendition and the fall-off are superb and the subtle softness of the lens is very pleasing on faces." 5. In photo 2 you can see the 57mm BLACKWING7 which was used to shoot the black comedy I Care A Lot starring Rosamund Pike and shot by cinematographer Doug Emmett, who said: “There is something ethereal and dimensional about the 57 T tuned lens that has my mind thinking about glass in a whole new way. I find myself lighting and blocking setups conscientiously to embrace the flare and falloff of this lens. There have been entire days when the 57 never left our camera.” 🎥 Come and see what these unique lenses are capable of - just give us a call and book in a test! 📞 #blackwing7 #lenses #7isatribe #weareshift4 #cinelens #cinematographer #dop #directorofphotography #fullframe

Does sensor size matter? Read ‘SENSOR SENSIBILITY’ & find out! We were delighted to contribute to the article in this month’s British Cinematographer (Issue 112), which included Shift 4’s DOP Colin Coomber’s expert opinion on how sensor size is viewed within the industry. @britishcinematographer @panavisionofficial @c_coomber_dop IMAGES: 1. S35 in 4:3 with a 16:9 frameline 2. Full Frame in 3:2 with a 16:9 frameline 3. S35 4:3 vs Full Frame 3:2 ‘Coomber reports ongoing interest in classic glass, though with a detectable shift toward more modern designs – and not just to cover big chips. “If you’re shooting something for Netflix which requires an HDR delivery, vintage lenses may not be ideal. They flare, they have chromatic aberration…some of those flares might be super bright and super saturated all over your image.”’ For those who want to know more about HDR, Colin has written an extremely technical article about it – just visit our site (link in bio) and have a read. Otherwise, find us in the British Cinematographer! #britishcinematographer #hdr #HDR #sensorsize #fullframe #sensor #vintagelenses #netflix #cinematography #cinematographer #directorofphotography #dop #lenses #filmcamera #s35 #S35 #largeformat #weareshift4

Just over 50 years ago, Apollo 11, led by Neil Armstrong, landed on the moon (20th July 1969). Considering NASA's latest photos taken through the James Webb Telescope, what Armstrong & his team achieved is still a mind-boggling achievement! The extraordinary life of the man who commanded the mission was captured beautifully in the BAFTA-nominated documentary, Armstrong (2019). DoP Tim Cragg - @timcraggstudio 🎥 shot all the action using the: Alexa Mini Cooke Panchros Classic and Cooke S4s @cookeoptics CREDITS: 1st AC: Hugh Campbell - @hughpic ⠀ Director: Anthony Philipson Writer: Philip Ralph Producer: James Van Der Pool ⠀ Sound Recordist: @mrwaterjetski Narrated by Harrison Ford! #cinelenses #cinematography #setlife🎬 #vintagelenses #cooke #ArmstrongDoc #Spacefilms #moonlanding #HarrisonFord #NeilArmstrong #directorofphotograhy

Although she's hidden behind her camera (as usual!), we love this shot of DoP Beatriz Delgado filming the short HAPPY GALS. @beatriz.delgado.dop Beatriz Delgado Mena l DoP @happygals____ #dop #behindthescenes🎬 #womenbehindthecamera #femalefilmakerfriday #happygals #illuminatrixrisingdops #camera #camerawoman🎥

What do you get when you cross Robin Knightz with a Delorian? One wild ride of a music video! @robinknightz The lenses used on this shoot were the: ARRI Master primes & ARRI Alura 45-250mm Producer | Lucy Miles | @lucy_producy & @greatcoatfilms DOP | Toby Leary | @tobyleary Kit by US! IT'S ABOUT TIME, directed by Director: @rebekahbcreative is out now! #musicvideo #robinknightz #dop #producer #weareshift4 #arri #arrimasterprimes #arrialura #kithire

For all fans of the top TOP BOY this music video is for you! Artist: @unknwnt9 - Unknown T - Who said drills dead? PT.1 DoP: @tobyleary Prod Company: @greatcoatfilms Kit by US! For this shoot, the team used the classic combo of: 🎥 Alexa Mini LF & Canon K35 👀 Starring Ashley Walters @ashleywalters Concept by @fwzthompson Director: Dir Lx @dir.lx 1st AC: @jaakeloft #dop #musicvideo #london #drill #unknownt #topboy #cinematography #cameradept #camera #1stac #ac #assistantcamera #focuspuller #focuspulling #arri #arrialexaminilf #alexaminilf #minilf #canonk35 #K35 #cineprimes #lens #lenses #wcu4 #wireless #arrilmb #blackpromist

Check out the Cinescope Leica Summilux in action 👀 This fashion shoot was created using the Venice at full frame with the Cinescope Leica Summilux at T2, producing a silky look. Director - Joe Davenport @joe_davs DP - Peter Emery @petefilm 1st AC - Jason Henwood @jasonhenwoodac 2nd AC - Misha Omelchuk @misha_omelchuk Gaffer - Jerzy Gudjonsson @jerzy_gudjonsson Camera Equipment - Shift4 🎥

👀 Our LEITZ PRIMES LENS TEST has landed! Want to hear what some of the UK's most highly regarded and talented cinematographers, DoPs, focus pullers, and camera operators think of these lenses? Want to see RAW footage? Want to hear what some of the UK's most highly regarded and talented cinematographers, DoPs, focus pullers and camera operators think of these lenses? Shift 4's LEITZ PRIMES lens test article is out - just follow the link in our bio to read our in-depth review! The article covers: - Focus - Bokeh & Depth of Field - Colour & Contrast - Flares - VFX BONUS: It also includes footage from the lens test and the short film we shot with the LEITZ PRIMES. If you'd like the RAW footage, head to the article, follow the link and we'll send the rushes over to you. 12 Focal Lengths Available for Hire: • 18mm - T1.8 • 21mm - T1.8 • 25mm - T1.8 • 29mm - T1.8 • 35mm - T1.8 • 40mm - T1.8 • 50mm - T1.8 • 65mm - T1.8 • 75mm - T1.8 • 100mm - T1.8 • 135mm - T1.8 • 180mm - T2.0 #BSC #cinematographer #cinematography #ukcinematographers #ukDoPs #ACO #vfx #britishcinematography #rawfootage #filmrushes #bokeh #depthoffield #focus #cameraoperators #dit #leitzprimes #weareshift4 #leica #ukfilmkit #BSC #shortfilm #DoPs