@redken

Ready to play? ▶️ Achieve unmatched #hairtexture results with the new #RedkenStyling Texture formulas. Get to know the line-up below: ▶️ SPRAY WAX: Finishing spray that provides a satin-matte, wax-like finish for instant texture and medium control. ▶️ PLIABLE PASTE: A flexible, medium hold styling paste that enhances texture instantly. ▶️ TEXTURE PASTE: Medium hold styling paste that gives hair long-lasting definition to mold and shape any style. ▶️ MAX SCULPTING GEL: High shine flake-free gel that provides long-lasting shape memory for all styles. Which formulas do you want to try first? Let us know below 💙 Already available at @saloncentric 🇺🇸 #RedkenStyleConfidently

Look and learn @franca_schnell_ 🇩🇪 #chocolateforall is coming with new shades eq Bonder inside and Color Gels 10 min Tones 🤩 #letsgetinspired #shadeseqchocolate #trendhair #redkenobsessed # #redkenshadeseq #redkenshadeseqformulas #redken

The 🆕 Cover Fusion Natural Chocolates in action by #RedkenBrandAmbassador @lindsey.marie.olson 🇺🇸. Stylists can now achieve up to 100% gray coverage and refine warmth without compromising rich, complex and sophisticated results on brunettes and blondes. FYI: the new Cover Fusion and Shades EQ Bonder Inside Natural Chocolates were designed to be a 1:1 match for easy formulation and color refreshing. 🍫 Have you picked up yours yet?

BEAT THE HEAT ❤️‍🔥 The new #RedkenStyling Heat Protection formulas are here to help stylists and clients turn up the heat & achieve endless look potential while providing ultimate protection from heat damage. Read on to learn more below: 🌡 QUICK BLOWOUT: Lightweight blow dry primer spray that conditions and smoothens hair for effortless blowout results while providing heat protection up to 450°F/230°C. 🌡 BIG BLOWOUT: Gel that melts into hair to provide a voluminous blowout to all hair types and textures while providing heat protection up to 450°F/230°C. 🌡 THERMAL SPRAY 11 (LOW HOLD): Thermal protection spray that protects hair during heat styling up to 450°F/230°C and provides hair with a lasting natural and touchable feel. 🌡 THERMAL SPRAY 22 (HIGH HOLD): Long-lasting, high hold, heat protection spray protects hair up to 450°F/230°C for all-day control of styles requiring shape memory. Let us know below which of the above you're excited to try first 🖤 Already available at @saloncentric 🇺🇸 #RedkenStyleConfidently

UKI 🇬🇧🇮🇪, the wait is over! Acidic Bonding Concentrate Intensive Treatment is available to you. This highly concentrated treatment has the power to help clients transform damaged hair and repair strength at optimum capacity in-between salon visits. Results can be noticed after first use as showcased here by #RedkenArtist @tialambourn_hair 🇬🇧 Not from UKI? No worries! Check the list below and drop a 🖤 in the comments if you find your country there too. Available in September: 🇧🇦 Bosnia & Herzegovina 🇧🇬 Bulgaria 🇭🇷 Croatia 🇨🇿 Czech Republic 🇩🇰 Denmark 🇫🇮 Finland 🇬🇷 Greece 🇭🇺 Hungary 🇮🇸 Iceland 🇮🇪 Ireland 🇮🇹 Italy 🇳🇴 Norway 🇵🇱 Poland 🇷🇸 Serbia 🇸🇰 Slovakia 🇸🇮 Slovenia 🇸🇪 Sweden 🇬🇧 UK Already available in: 🇦🇹 Austria 🇧🇪 Belgium 🇫🇷 France 🇩🇪 Germany 🇱🇺 Luxembourg 🇳🇱 Netherlands 🇵🇹 Portugal 🇷🇴 Romania 🇪🇸 Spain 🇨🇭 Switzerland 🇺🇸 USA

Prepare for the upcoming week with this #ShadesEQFormula breakdown for #copperhair by @sarabotsfordhair 🇺🇸 Tag a stylist friend who loves experimenting with copper tones. 🧡 #HairLovesShadesEQ

Shine THIS good can only mean one liquid, acidic demi-permanent haircolor- Shades EQ. ✨ You may be wondering #WhyAcidic? Let's talk about it 👇 Hair at it's healthiest has a pH of 4.5-5.5 and is in a slightly acidic state. When hair goes through a lightening service, it puts it in an alkaline state with a pH of 10 or 11. Acidic haircolor gently brings the hair back to a neutral pH and helps the cuticle lay smoothly again. Following a lightening service with Shades EQ helps to repair and condiiton the hair since it closes and smooths the cuticle. Closed hair cuticle = amazing light reflection and shine. 🌟 Here, @hobansimona.hairdresser 🇷🇴 used Shades EQ 06N Moroccan Sand + 06T Iron for the root tap, then did a global gloss using Shades EQ 010VV Lavender Ice + 010AG Misty Beige + 010T Platinum + 000 Crystal Clear to deliver this client with a gorgeous, shiny color.

Color Gels 10 Minute is your go-to for achieving up to 100% gray coverage in a fraction of the time compared to other more traditional options 🕙 For ultra-cool results that look natural, opt for one of these options from the #ColorGels10 line: 🧡 8NA Volcanic 🧡 6NA Granite 🧡 6ABn Brown Smoke 🧡 4ABn Dark Roast 🎥: @jaye_edwards 🇦🇺

Often imitated but never matched- there is only one Shades EQ 09V Platinum Ice. 💜 One of our most beloved shades, 09V Platinum Ice offers a true violet tone which helps neutralize any undesired yellow undertones to achieve the end result your client desires. @hairbylaquitaburnett 🇺🇸 toned this dimensional #curlyhair with Shades EQ 09V Platinum Ice + 09N Cafe Au Lait. Drop a 🧊 if you can't live without Shades EQ 09V Platinum Ice. #HairLovesShadesEQ

The new look of styling confidently is here 🌟 Join us in welcoming the new #RedkenStyling family, everything stylists and clients have been asking for (plus some old favorites with new looks 😉), to power any and all hairstyles. What formulas do you want to try first? Let us know below 💖 #RedkenStyleConfidently

Join us in welcoming your new favorite neutrals to the Shades EQ Bonder Inside and Cover Fusion families: Natural Chocolates. 🤎 Coming in 3️⃣ brand new shades in levels 4, 6 and 7 for North America and levels 6, 7 and 8 for EU, the Natural Chocolates family features a brown to tan background and blue/mahogany reflects to create cool, rich and balanced color for blondes and brunettes. ✨ Drop a 🍫 in the comments below if you're ready to get your hands on 🆕 Natural Chocolates.​

At Redken, we believe that the salon can be much more than a place to get your hair done - it can be a haven for LGBTQ+ hairdressers to find a community and purpose, and a safe space for LGBTQ+ clients. Today, we're proud to announce our partnership with @ItGetsBetter to launch Hairdressers United: Stand Together Against Bullying. The initiative will amplify stylist personal stories to reassure and inspire LGBTQ+ youth who may be experiencing bullying and lack of acceptance, and further educate stylists on serving LGBTQ+ clients. We invite you to share your story of how it got better when you found hairdressing by tagging #RedkenHairdressersUnited #ItGetsBetter. We’d love to potentially repost it right here on @redken. To learn more about Hairdressers United, visit link in bio now 🖤