@generation.works

size? brand identity project: As a stalwart of British sneaker culture for over two decades, size? has been at the forefront of footwear since the days when we all called them trainers. With its branding so recognisable and well-established, size? approached us with a brief to build on this foundation and revitalise its identity. Through an insight-driven, research-based approach, we found that the consumer wanted to see more confidence in the execution of the size? question mark and a more refined use of colour and brand franchises. Once we’d developed the core identity and refined it, this allowed us to create a playground of assets that explored more varied branding executions, linking the question mark to more current visual aesthetics that can be updated and evolved over time. These idents are one example of the fun we were able to have with this project. A full project case study will follow soon on our website.

size? brand identity project: As a stalwart of British sneaker culture for over two decades, size? has been at the forefront of footwear since the days when we all called them trainers. With its branding so recognisable and well-established, size? approached us with a brief to build on this foundation and revitalise its identity. Through an insight-driven, research-based approach, we found that the consumer wanted to see more confidence in the execution of the size? question mark and a more refined use of colour and brand franchises. Once we’d developed the core identity and refined it, this allowed us to create a playground of assets that explored more varied branding executions, linking the question mark to more current visual aesthetics that can be updated and evolved over time. These idents are one example of the fun we were able to have with this project. A full project case study will follow soon on our website.

size? brand identity project: As a stalwart of British sneaker culture for over two decades, size? has been at the forefront of footwear since the days when we all called them trainers. With its branding so recognisable and well-established, size? approached us with a brief to build on this foundation and revitalise its identity. Through an insight-driven, research-based approach, we found that the consumer wanted to see more confidence in the execution of the size? question mark and a more refined use of colour and brand franchises. Once we’d developed the core identity and refined it, this allowed us to create a playground of assets that explored more varied branding executions, linking the question mark to more current visual aesthetics that can be updated and evolved over time. These idents are one example of the fun we were able to have with this project. A full project case study will follow soon on our website.

For our third workshop, the winning designers from our second workshop were invited to spend the day at @printclublondon, where they learnt about the history and process of screen printing. To wrap up the day the attendees printed their design on a mixture of tees and tote bags. One winning design from Workshop 3 will be picked to inform the brief in Workshop 4. Working in teams, attendees of the upcoming final workshop will have two days to conceptualise a photoshoot for the selected t-shirt design in collaboration with the marketing team at @footpatrol_ldn. The winning concept will then be realised through Footpatrol with the t-shirt going into a production run and sold through their store and web store, with all contributing parties being credited, paid and gifted t-shirt stock to give to their friends and family. Keep your eyes peeled for information on the final workshop.

For our second re.GENERATION workshop we enlisted the London based artist @markwardstudio as the tutor of the workshop. Mark broke down his personal approach to the brief, speaking through his thought process, scrapped ideas and how he landed on his final design. Mark then briefed the attendees and provided guidance as they started on their initial sketches. The brief was later opened to up to @footpatrol_ldn’s wider audience. Winning submissions were then invited to screen print their designs in Workshop 3.

Here’s what went down at our first re.GENERATION workshop powered by @footpatrol_ldn. The fantastic @willstowehos led the workshop, sharing his copy writing knowledge and expertise with the group. Focused around the concept of Change, attendees were tasked to create a copy line that would go on to inform the graphic creation brief in Workshop 2. After multiple rounds of brainstorming, attendees then had to present their favourite body of work. We chose @wolfieandtheworld’s 'Change your mind, change mine' as the winner.

Throw back to when we produced these bold colour blocked assets for the @footpatrol_ldn launch of the @newbalance XC-72. The XC-72 design pays homage to the archival New Balance DNA with a contemporary fashion-forward twist. Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking. Thanks to all involved in this project... First slide - @jeshi__ - musician Second slide - @che_shariff - fashion production Photographer: @ollie.ade Stylist: @eighty_eights

Throw back to when we produced these bold colour blocked assets for the @footpatrol_ldn launch of the @newbalance XC-72. The XC-72 design pays homage to the archival New Balance DNA with a contemporary fashion-forward twist. Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking. Thanks to all involved in this project... First slide - @ninebourgois - documentary photographer Second slide - @imposter00 - editor of @xrayfreeelectronlaser Third slide - @daniel.fabara - fashion designer Photographer: @ollie.ade Stylist: @eighty_eights

Throw back to when we produced these bold colour blocked assets for the @footpatrol_ldn launch of the @newbalance XC-72. The XC-72 design pays homage to the archival New Balance DNA with a contemporary fashion-forward twist. Based off the shoe's design, we selected a mix of our friends & family that work in variety of creative fields. Each of them impacting on the history of their respective fields in order to create something new and forward-thinking. Thanks to all involved in this project... First slide - @sertacdirik - head chef at @mangal2restaurant Second slide - @ivyjohnson__ - illustrative artist Photographer: @ollie.ade Stylist: @eighty_eights

We're thrilled to share our most recent campaign for @newbalance, 'Family First'. This project relied heavily on the family and in short... They absolutely smashed it. Big thanks to the wider team for making it all possible. Photographer: @neil_bedford Models: @rebeccaobong and the Obong family Stylist: @bemishaw HMU: @aaliyahoke

We're thrilled to share our most recent campaign for @newbalance, 'Family First'. This project relied heavily on the family and in short... They absolutely smashed it. Big thanks to the wider team for making it all possible. Photographer: @neil_bedford Models: @rebeccaobong and the Obong family Stylist: @bemishaw HMU: @aaliyahoke

We're thrilled to share our most recent campaign for @newbalance, 'Family First'. This project relied heavily on the family and in short... They absolutely smashed it. Big thanks to the wider team for making it all possible. Photographer: @neil_bedford Models: @rebeccaobong and the Obong family Stylist: @bemishaw HMU: @aaliyahoke