@generation.works

size? brand identity project: As a stalwart of British sneaker culture for over two decades, size? has been at the forefront of footwear since the days when we all called them trainers. With its branding so recognisable and well-established, size? approached us with a brief to build on this foundation and revitalise its identity. Through an insight-driven, research-based approach, we found that the consumer wanted to see more confidence in the execution of the size? question mark and a more refined use of colour and brand franchises. Once we’d developed the core identity and refined it, this allowed us to create a playground of assets that explored more varied branding executions, linking the question mark to more current visual aesthetics that can be updated and evolved over time. These idents are one example of the fun we were able to have with this project. A full project case study will follow soon on our website.