@fredperry

The Fred Perry Shirt in White/Ice/Maroon. Made in England.

Noah wears the Fred Perry Shirt.

The Fred Perry Shirt in crisp tennis whites.

Keigo wears the Fred Perry Shirt.

Distinctly ours, a crown of leaves was awarded to Fred by the Wimbledon All England Club three years in a row, before it became the Fred Perry brand mark. Today it is the finishing touch (or main event) on every design – a symbol of individuality and belonging.

Rum wears the Fred Perry Shirt.

Lexi wears the Fred Perry Shirt.

70 years of the Fred Perry Shirt. - [The Fred Perry Shirt, Lillywhites]

Where it all started. Fred’s first foray into tennis wear was not our ubiquitous polo shirt, but the humble sweatband. Inspired by his Wimbledon days, when Fred would play with a piece of gauze wrapped around his wrist, he teamed up with textile-expert Tibby Wegner to design something stylish and practical that would stop sweat from loosening a player’s grip. Adopted by sports players and musicians alike, the sweatband is the start of the Fred Perry story. A symbol of achievement and passion; sacrifice and triumph. A sign of being absolutely dedicated. [Fred Perry sweatband, circa 2014, Fred Perry archive] [Fred Perry in action during Wimbledon, 5 July 1935]

As we celebrate 70 years of Fred Perry and our proud history, we’re excited to look ahead to the future and hit refresh. In 1952, Fred Perry founded his brand, designing his first pique tennis shirt the same year. The best dressed man in tennis, in our humble opinion, Fred’s aim was to bridge the gap on and off the tennis court. - [Fred in action against B.H. Grant in No. 1 Court at Wimbledon, 19 June 1936, Hudson, Topical Press Agency, Getty Images]

As we celebrate 70 years of Fred Perry and our proud history, we’re excited to look ahead to the future and hit refresh. The man always at the heart of our brand, Fred Perry was the son of a Stockport cotton spinner, who went on to become a triple Wimbledon champion. He played and fought his way through, always with style, and despite the establishment, and remains the only British player to ever achieve a Career Grand Slam. - [Medal awarded by the All England Club to Fred for winning the Wimbledon Championships in July 1935, Fred Perry Archive]

As we celebrate 70 years of Fred Perry and our proud history, we’re excited to look ahead to the future and hit refresh. Whatever happens over the next 70 years, we know it’ll always come back to this. The Fred Perry Shirt. Original since 1952 - our past, our present, and undeniably our future. - [Original Fred Perry Tennis Shirt]