@cannes_lions

Reminding people that some things are best enjoyed in the real world, Heineken launched its new beer in the metaverse — where it couldn’t be tasted. The stunt showed that Heineken wasn’t afraid to poke fun at itself, as well as at the metaverse. It attracted 1.7 billion impressions and took four Lions, including Silver in the Brand Experience & Activation Lions. The Virtual Heineken Silver | @Heineken | @Publicisitaly | 2022 🥈3 Silver Lions 🥉1 Bronze Lion 🎗️3 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising

Creativity can be an effective tool in shifting attitudes; just look at this Film Lions Grand Prix winner. It prompted nearly one in three Brits to watch the Paralympics, while 57% of British adults say that the Games made them more positive about what disabled people can achieve. David Lubars, Chief Creative Officer, BBDO Worldwide and Jury President, Film Lions, said: “It generates excitement for the Paralympics by portraying an under-represented and misunderstood group in a fun, aspirational and compassionate way.” ⠀ ⠀ Super. Human. | @Channel4 | 4Creative London | 2022 ⠀ ⠀ 🏆1 Grand Prix ⠀ 🥇1 Gold Lion ⠀ 🥈1 Silver Lion ⠀ 🎗️4 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ ⠀ #canneslions #marketing #advertising

When puzzle sales skyrocketed during lockdown, Heinz jumped in to help people pass the time. Famous for its slow-pouring ketchup, the brand created an insanely challenging jigsaw - with no less than 570 pieces of its signature red. General sales increased by 17.9%, and the puzzles were resold on eBay for more than $100. It took Silver in the Brand Experience & Activation Lions. @Heinz Ketchup Puzzle | KRAFT HEINZ CANADA | RETHINK TORONTO | 2020 🥈1 Silver Lion 🥉2 Bronze Lions 🎗️3 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising

Ever been so hungry that everything looks like food? With the help of China's largest photo-sharing app, McDonald's invited people to snap everyday objects that resembled its iconic spuds. People could share the shots to win real fries, turning anything yellow into an ad for McDonald's. More than 634 million potato-based photos were taken, and it took Bronze in the Media Lions. I See Fries | @McDonald's | DDB Sydney | 2014 🥉1 Bronze Lions 🎗️2 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising

Post-festival blues? Get the creativity flowing again with a curated selection of songs from award-winning work throughout the decades. Listen to the ‘Cannes Lions Winners’ playlist on Spotify via the link in our bio.

The official #CannesLions2022 wrap-up report takes you through the key trends and takeaways from this year’s Festival, including a full exploration into the winning work and insights from the stage. Check the link in our bio to read the report, in partnership with @TikTok.

Save Ralph | @hsiglobal | Humane Society International Washington | 2022 ⠀ ⠀ This stop-motion animated documentary-style short film, produced by Humane Society International (HSI), Arch Film Studio, Alldayeveryday and Vespa Pictures features spokesbunny Ralph as he cheerfully endures his horrific daily routine as a “tester” in a lab. This no-holds-barred exposé of animal testing took the Grand Prix for Good and a Gold Film Lion. ⠀ ⠀ 🏆1 Grand Prix ⠀ 🥇1 Gold Lions ⠀ 🎗️1 Shortlisted ⠀ ⠀ Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com ⠀ #canneslions #marketing #advertising ⠀

Head to our bio to check out this year’s insight-packed #CannesLions2022 official wrap-up, in partnership with @TikTok

That's a wrap on the 69th annual Cannes International Festival of Creativity. What a week it's been. If you weren't able to join us in Cannes, you can catch up on all the important Awards insights and analysis with our daily Awards Highlights via the link in our bio. See you next year! #CannesLions2022

#CannesLions2022 day 4 highlights.

Have you listened to our #CannesLions2022 soundtrack? It’s filled with feel good songs and a hint of nostalgia to inject some energy into your festival week and beyond. Listen now via the link in our bio.

@sirpatstew on stage at #Canneslions2022 discussing Star Trek fandom.

Day three #CannesLions2022 highlights, including @issarae and @ogilvy exploring personal bias and vulnerability, and @vancityreynolds on ‘Making ads fun again’.

@issarae discussing vulnerability and how much bias we carry as individuals at #CannesLions2022.

A few highlights from yesterday at the festival. #canneslions2022