LIONS | The Home of Creativity cannes_lions

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LIONS | The Home of Creativity

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LIONS is the destination for those in the pursuit of creative excellence. From the team behind Cannes Lions. Lions An Ascential Company.

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Ever been so hungry that everything looks like food? With the help of China's largest photo-sharing app, McDonald's invited people to snap everyday objects that resembled its iconic spuds. People could share the shots to win real fries, turning anything yellow into an ad for McDonald's. More than 634 million potato-based photos were taken, and it took Bronze in the Media Lions. I See Fries | @McDonald's | DDB Sydney | 2014 🥉1 Bronze Lions 🎗️2 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising
3 years ago
Video LIONS | The Home of Creativity - Reminding people that some things are best enjoyed in the real world, Heineken launched its new beer in the metaverse — where it couldn’t be tasted. The stunt showed that Heineken wasn’t afraid to…
Video LIONS | The Home of Creativity - When puzzle sales skyrocketed during lockdown, Heinz jumped in to help people pass the time. Famous for its slow-pouring ketchup, the brand created an insanely challenging jigsaw - with no less than…
Video LIONS | The Home of Creativity - The official #CannesLions2022 wrap-up report takes you through the key trends and takeaways from this year’s Festival, including a full exploration into the winning work and insights from the stage.…
Video LIONS | The Home of Creativity - Creativity can be an effective tool in shifting attitudes; just look at this Film Lions Grand Prix winner. It prompted nearly one in three Brits to watch the Paralympics, while 57% of British adults…
Video LIONS | The Home of Creativity - Post-festival blues? Get the creativity flowing again with a curated selection of songs from award-winning work throughout the decades. Listen to the ‘Cannes Lions Winners’ playlist on Spotify via…
Video LIONS | The Home of Creativity - Save Ralph | @hsiglobal | Humane Society International Washington | 2022 ⠀ ⠀ This stop-motion animated documentary-style short film, produced by Humane Society International (HSI), Arch Film Studio,…

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