@boucheron

Back to the origins. ⁣ The Place Vendôme has become today the setting for a savoir-vivre, a know-how and a French elegance that has no equal in the world. However, in 1893, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique at this location. Building upon this heritage, Boucheron continues to explore new territories. ⁣ #BoucheronIcons

Boucheron femininity is now personified by model Anja Rubik, chosen for her pure beauty and natural sophistication. In this campaign 'Icons', she embodies the Serpent Bohème collection, created in 1968. If the pattern has taken some liberties over time, its free spirit has remained the same. Between style and innovation, heritage and avant-garde, discover the iconic Serpent Bohème in XXL format. ⁣ #BoucheronIcons

MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS.⁣ At times accumulated, other times individually, but always XXL, the Boucheron icons are central to the images.⁣ “For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be.” Claire Choisne, Creative Director.⁣ #BoucheronIcons

Back to the origins. ⁣ The style and avant-garde of the first jeweler on the Place Vendôme bring both an aesthetic and conceptual coherence to the Icons campaign. The emerald cut reaffirms the heritage of this emblematic place of the Parisian High Jewelry. ⁣ #BoucheronIcons

Ludwig Wilsdorff's radiant personality excludes Boucheron's masculinity, a first for a corporate campaign. It perfectly embodies Quatre collection universe. It is made for personalities who choose to lead rather than command, to inspire rather than demand, and to protect rather than challenge. Boucheron's icon Quatre expresses this contemporary strength, in the service of others. ⁣ Between style and innovation, heritage and avant-garde, discover the iconic Quatre in XXL format. ⁣ #BoucheronIcons

MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS. ⁣ “While remaining true to our history, this new campaign – stylish and assertive – marks a shift for the House. Our distinctiveness is expressed through the XXL concept, showcasing both our designs and our ambassadors, as well as the unprecedented presence of a man. Ludwig Wilsdorff’s intense personality makes him the perfect embodiment of Boucheron masculinity. And Anja Rubik tells a story that is utterly consistent with the House, with cutting-edge energy.” Hélène Poulit-Duquesne, Boucheron CEO⁣ #BoucheronIcons

Back to the origins. ⁣ Signed by the duo of photographer and stylist David Sims and Emmanuelle Alt, the new campaign 'Icons' reaffirms Boucheron's status as the first jeweler on the Place Vendôme. In 1893, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique there. ⁣ #BoucheronIcons @davidsimsofficial @emmanuellealt @anja_rubik

In 2004, it all began with a ring. The Quatre collection draws on the Maison's signature codes to extract the essence of what would become the contemporary Boucheron signature. For this campaign, the iconic Quatre ring was revisited in an overzise format to become a bracelet. Between style and innovation, heritage and avant-garde, discover the Quatre icon in XXL format. ⁣ #BoucheronIcons @davidsimsofficial @emmanuellealt @anja_rubik

MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS. ⁣ Above genders. Both feminine and masculine. Genuine and radical. Innovative and inspiring. The Icons campaign is a reflection of a Maison that, since it was established in 1858, has stretched the limits of High Jewelry by offering pieces to wear, released from the safe. Pieces to be felt by the skin and the mind. Those we choose to be empowered with, to show our true selves, to stand out. Between style and innovation, heritage and avant-garde, discover Icons as Boucheron goes XXL.⁣ #BoucheronIcons

SOUND ON - Far from Place Vendôme, the Liseré collection takes on color after a beach session ! ⁣ #BoucheronLiseré

SOUND ON - It's time for long summer evenings. Perfect occasions to wear your most beautiful Vendôme Liseré creations.⁣ #BoucheronLiseré

SOUND ON - This summer, the Serpent Bohème family is taking a nap, with the song of cicadas.⁣ #SerpentBoheme