Boucheron boucheron

@boucheron

Maison founded in 1858 & established at the 26 Place Vendôme since 1893. ✨

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In 2004, it all began with a ring. The Quatre collection draws on the Maison's signature codes to extract the essence of what would become the contemporary Boucheron signature. For this campaign, the iconic Quatre ring was revisited in an overzise format to become a bracelet. Between style and innovation, heritage and avant-garde, discover the Quatre icon in XXL format. ⁣ #BoucheronIcons @davidsimsofficial @emmanuellealt @anja_rubik
2 years ago
Photo Boucheron - Back to the origins. ⁣ The Place Vendôme has become today the setting for a savoir-vivre, a know-how and a French elegance that has no equal in the world. However, in 1893, Frédéric Boucheron was…
Video Boucheron - MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS.⁣ At times accumulated, other times individually, but always XXL, the Boucheron icons are central to the images.⁣ “For this campaign, I imagined…
Photo Boucheron - Ludwig Wilsdorff's radiant personality excludes Boucheron's masculinity, a first for a corporate campaign. It perfectly embodies Quatre collection universe. It is made for personalities who choose…
Photo Boucheron - Boucheron femininity is now personified by model Anja Rubik, chosen for her pure beauty and natural sophistication. In this campaign 'Icons', she embodies the Serpent Bohème collection, created in…
Photo Boucheron - Back to the origins. ⁣ The style and avant-garde of the first jeweler on the Place Vendôme bring both an aesthetic and conceptual coherence to the Icons campaign. The emerald cut reaffirms the…
Video Boucheron - MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS. ⁣ “While remaining true to our history, this new campaign – stylish and assertive – marks a shift for the House. Our distinctiveness is expressed…

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