“My brand name is Treslúce, because the number 3 is my lucky number. I’m a 3rd generation Mexicana. Three liquid liners launched, three false lashes launched at a time—it’s a theme. Our beloved Jalisco is known and celebrated for its agave. Mexico has only one national flower. Doing business with Mexico was extremely important to me. These things are all sprinkled into our brand with intention.” — Founder, Becky G