Since taking over as @blumarine Creative Director in 2019, @nicola_brognano has revitalised the iconic Italian house with his fun and flirty Y2K-inspired designs hitting the runway.
From the viral Butterfly crop top to his Hello Kitty collab, watch as Nicola takes you through the story behind 5 of his favourite #Blumarine looks so far.
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Video + Edit @monamoloko
Fashion Features Director @osman_ahmed_
Senior Social Editor @fionhart
Social Media Director @danilboparai
#fashion#y2k#viral
After @iamhalsey shared a TikTok claiming their label wouldn’t let them release a new track unless it came with a viral moment on the platform, the internet was set alight with conversations about the way TikTok has taken over music marketing.
This was echoed by the likes of @florence, @fkatwigs and @charli_xcx with posts about their labels demanding TikToks from them – painting a picture of execs holding your fav pop girlies hostage unless they record a silly little song and dance — which caused further online chaos, until Charli shut it down with a short tweet ": “not me - I was just lying for fun”.
In pointing out that her caption itself was a meta attempt to go viral — marketing that takes hits at marketing — does that mean the state of the music industry is even worse than we thought?
Hit the link in bio to read @lucyharbron_'s breakdown of the situation.
#music#tiktok#marketing#viral