Controversial or just honest?🤷🏼♀️👀
So I decided I’m fed up of the “why design costs so much” posts that continue to fly around on Instagram as people try and desperately justify their pricing in this industry. It’s time we stamped this out with a big fat FULL STOP.
Pricing is a touchy subject, always brings controversy and hot discussion and here I am with my take…👀
In todays post I’m turning the question “why does branding cost so much” on its head and outlining the reasons why brand design ISN’T “expensive” and why that word should be used sparingly when talking about someone’s services.
Behind-the-scenes life of a brand designer is much more than people realise and speaking specifically about our own services and processes, so much more goes into a project than what you see at surface level.
So instead of educating on why our services “cost so much”, let’s start educating on what our clients are getting for their money, the benefits for them and their brand, the value of brand design and educating people on why branding is an “investment” NOT AN “expense” 🥲 instead of justifying your pricing, open a discussion on the value of the investment and let’s make some positive change in this industry 💗
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