@shop

As the only boy in a family with five older sisters, @phlemuns founder James Flemons never got the TV remote as a kid—and that ended up being a good thing. His sisters’ programming of choice was music videos, and watching them informed James’s eventual style career. 📺 🎶 “My love for music videos and drawing came together, and I would sketch outfits I saw,” he says. After stints in retail, James launched his line of eclectic, androgynous basics in 2013. Since then — in true full-circle fashion—his designs have been worn by the likes of musicians like Lizzo, Lil Nas X, Billie Eilish and Tinashe. #ShopWithPride