@shop

When Vivian Nguyen decided to share her coffee-making videos on her Finsta account, she never expected to go viral—and she *definitely* didn’t think it would lead to her own coffee brand, @shopcoffeebae. It was early in the Covid pandemic, all the coffee shops had closed their doors, and “I just wanted to create coffee ASMR videos,” remembers Vivian. “But then that led to making my own recipes.” And whether she made a cereal-milk latte or a lemonade coffee, one question always popped up in her comments section: “What coffee beans are you using?” ☕ “I wanted [to create] a brand that is very women-oriented, supportive and caring about its community,” Vivian says. Enter Coffee Bae, which offers a seasonal rotation of coffee blends, all locally roasted in Cohasset, Massachusetts and sustainably sourced. 😎