@theouai
OUAI
WORTH IT 😇 Earn 4X points on all hair products at @sephora through 6.29. What are you getting?👇 <#regram @angelinaxhoyos>
The biggest GIVE-A-OUAI yet 🎈 Prepare your shelfies — we’re giving away every. single. product. from @theouai so you can glow from head to toe this summer; and in honour of our 14th birthday, we’re including two *limited edition* OUAI Definition Sweatshirts too 🥳
TO ENTER:
1. Follow @cultbeauty and @theouai
2. Tag your beauty BFF and your favourite OUAI product below
[No purchase necessary. Open internationally, contest ends 11.59PM BST 30.06.22. Must be 18 years or older to win. By entering, you acknowledge that this giveaway is in no way sponsored, endorsed by or associated with Instagram. Winners will be randomly selected and notified directly within 5 working days of closing date. Prize is non-redeemable for cash or otherwise.]
More of the Leave in you love 🤍 Leave in Conditioner JUMBO is back at @ultabeauty so you can detangle, hydrate and fight frizz for OUAI longer. <#regram @fringeandliner>
Let’s raise some extra $$$ to-GAY-ther 🌈 Comment below to join @mattloveshair in saying GAY, for every mention we see we’ll be donating $1 to the @lalgbtcenter 💖 *up to $5,000*
In honor of PRIDE month, we have donated $50,000 to organizations that support a better future for LGBTQIA+ youth. We believe that conversations around gender identity and sexual orientation in schools should be welcomed. We believe that LGBTQIA+ youth deserve access to healthcare and mental health resources. No matter what your sexual orientation or gender identity is, we are proud to have you in our community. Thank you for getting involved and saying GAY with us all month long 🏳️🌈🏳️⚧️
We are disillusioned and deeply saddened by today’s Supreme Court ruling on Roe v. Wade.
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OUAI will always celebrate women, support their choices and fight for their rights.
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Our first priority is ensuring we have the right policies and support for our employees to navigate this reality. We are going to pause & reflect to determine the best OUAI’s to rally behind the women in our community and beyond.
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While we figure out the OUAI forward, we’re sending love to our community and all women.
Free w/ every order on theOUAI.com 🏝🚗 Fake a trip to the tropics every time you get into your car with our new St. Barts scented car fresheners.
What can’t she do👏 @amberrachelled used Curl Crème—our do-it-all cream that gives definition, hydration and frizz control to ALL curl types 💯
POV: you’re leaving on vacay but can’t leave the essentials ✈️ Tap to shop OUAI To Go Refillable Travel Bottle Kit
Who needs a messy bun tutorial? <#regram @lotethepoodle>
For our fine hair friends 🤝 Our new Scalp Serum and Thick & Full Supplements will help you live that full life. When taken together, you’ll start to see healthier, stronger and fuller-looking hair in as early as 60 days. <#regram @damselflavored>
Happy Juneteenth! 💖
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We’re commemorating this momentous day in history today with celebration, education and reflection.
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While this day is a symbol of freedom and hope for equality, we have a long OUAI to go. We’re committed to continuing the fight for dismantling systemic racism in our country and to keep prioritizing diversity, equity and inclusion in our team and community.
We want to help you live your *fullest* life. As our roster of healthy hair heroes keeps growing, here’s how to keep a routine that you can stick to 👇
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EVERY DAY: take one Thick & Full Supplement and apply Scalp Serum. Take it with candy, set an alarm.. The point is make these a habit.
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ONCE A WEEK: Scalp & Body Scrub and Detox Shampoo will help exfoliate and deeply cleanse your scalp to make OUAI for all those fresh hair follicles. Pair them with Fine to Medium or Thick Treatment Masque for an extra dose of hydration and repair. Sundays were made for this 🛁 🧖♀️
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🎥: @claragrugz
We’re s-PILL-in it 💊 Thick & Full Supplements are filled with some pretty popular ingredients, but they are OUAI more than meets the eye 👀 You’ve probably heard of biotin before, which helps support hair strength—our pills are filled with your full daily dosage of biotin (a whole 50 mgs) meaning you don’t need to take any other supplements containing biotin. We also included pea sprout extract to restore your hair’s vitality and to support less shedding 👏
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We recommend taking your Thick & Full Supplement every day with food and water (and Scalp Serum 😉) for best results.
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Of course we wouldn’t launch a Scalp Serum that smelled like your doctor’s office—meet our brand new scent, CAPE TOWN 🇿🇦 It’s a fresh fragrance that will remind you of the first day of spring 🌱
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TOP NOTES 🌿🍵
Ginger, basil, Spearmint
MIDDLE NOTES 🍅
Tomato Leaves, Green Fig
BASE NOTES 🌱💦
Ambroxan, Wet Grass