@rodsaavedra

Almost two decades ago I moved to London from Brazil, on a British Council scholarship, which I had gotten as a result of my nude drawings.(not of myself) When I got to the UK though I realised quickly I didn't have what it took to be a painter. Panic ensued for a couple of weeks, until I fully committed to Graphic Design. I could only apply to CSM, otherwise I'd lose my scholarship, so there was no back-up plan. Somehow I got in. For the first years of Graphic Design I wanted to be a typographer. Advertising wasn't even on my radar. Then towards the end of my second year I realised that I wouldn't be able to stay in London unless I got a job. But getting a full-time job as a typographer, straight out of college, was impossible. It's a freelance industry. And freelance wasn't going to cut it for a visa. Just like that, advertising became my only option. So I went to the head of my course and said "I want to switch to advertising". Her response? "You will never make it in advertising, here". Bluntly. Astounded I asked "why?", to which she clarified "Because you're a foreigner, you just won't get it". Again "Why?" Response "because you'll never truly understand the nuances of British life and culture". Despite the words of discouragement I gave it a go, but was filled with sudden doubt that no matter my talent or work ethic I was doomed to fail regardless, because I was Latin. In the coming years I did manage to get a job as a creative, and then rose up the ranks at W+K and Mother. I formed an unlikely partnership with the lovely John Cherry. The Newcastle-Rio duo. People made more fun of his accent, than they did of mine, and he always took it with a smile. John was the one who told me that maybe I should try directing. I took his advice. The journey into directing eventually took me back to Brazil. Now, 8 years after starting to direct, the moment has come to open my own production company both in Europe and Brazil, alongside my loyal producer Phie Hansen. It's aptly named, Immigrant. We have a roster of talents from all over. We don't fucking care about where the director was born, as long as they are talented. @immigrant.studio Here to take your jobs.

Ok, this is gonna be an eventful week. Here’s my latest commercial for O2. We made a superstructure called the Every Home. Written by the lovely folks at @servicebubble in Germany. Produced by the amazing @rekorder, and shot in Kiev with my favorite gang of Ukranians @shelterfilm. Director: ✋🏽 DoP: Benjamin Todd @toddy911 Production Designer: Mark Connell @markjonathanconnell Styling: Lorena Maza @lorenamazastyling 1st AD: Kris Ilyina @kristina_ilyina Production: Rekorder @rekorder.de CEO: Werner Klemm Production Lead: Dominik Meis Head of Production: Nilou Tabriz Producer: Konstantin Nerger PA: Valeria Preisler @valethekid Postproducer: Amel Mahouast @amelmawast Service Production: Shelter Film @productionshelter CEO: Albert Zurashvili @albertzurashvili Executive Producer: Gena Shevchenko @gshvchnk Line Producer: Julia Pavliuk @ula__la PA: Vlas Laushkin PM: Max Matveev Art Department: David Kharaishvili @david_kharaishvili AC: Dmitriy Mikhailov BTS: Nick Shevchenko @nick__shevchenko Music: Peter & Asger Beden @pederfromdenmark, @asgerbaden Sound Postproduction: NHB STUDIOS @nhbstudios Colorist: Fernando Lui. @fefelito Colour house: @Marlacolourgrading Post Production: Rekorder @rekorder.de Editor: Marcelo Vogelaar @tcheba VFX: Sehsucht @seh.sucht Client: O2 Telefonica Brigitte Giels Michael Falkensteiner Agency: Serviceplan Bubble @serviceplan Managing Creative Partner: Leif Johannsen @lfjhnsn Creative Director Copy: Daniel Steller @dansteller Art Director: Felix Ebell @flxrbl Tudor Cucu Creative Director Art: Pavel Bondarenko @c.a.p.tain Agency Producer: Christoph Köhler-Possehl @christoph.koehler Account Director: Sabrina Schwartz

Red city outskirts. 🌆 Painted this morning.

When I started directing 8 years ago, Heineken was one of the brands I really wished I could work for one day. Cut to 2022 and here it is – my first global Heineken spot, only it’s for its non-alcoholic version. Which is only appropriate, since I am still hungover from all that end-of-year debauchery. Dry January, here I come. Thank you for the whole amazing crew that made this happen. DIRECTOR: ✋🏽 DOP: @pierrekerchove PRODUCTION DESIGNER: @josetiradoad WARDROBE STYLIST: Isabelquadros4407 EDITOR: Rich Orrick @workeditorial EP: @johnproduced PRODUCTION COMPANY: @hobby.film 2nd UNIT DIRECTOR: @verovon AGENCY: Publicis Italy/LE PUB GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli CHIEF CREATIVE OFFICER: Cristiana Boccassini CHIEF CREATIVE OFFICER: @mrsbrenebel GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic GLOBAL CREATIVE DIRECTOR: @discobold ART DIRECTOR SUPERVISOR: @mariepoumeyrol ART DIRECTOR: Alex Eftimie ART DIRECTOR: Victor Lopez SENIOR COPYWRITER: @rux.jpeg GLOBAL STRATEGY DIRECTOR: Natasha Wallace GLOBAL STRATEGY DIRECTOR: James Moore HEAD TV PRODUCTION HEINEKEN GLOBAL: Mariella Maiorano DIGITAL PRODUCER: Martina Trozzi TV PRODUCER: Beatrice Pepe GROUP ACCOUNT DIRECTOR: Elianne Vermeulen ACCOUNT DIRECTOR: @clearlycodruta ACCOUNT EXECUTIVE: Tinatin Prangishvili SERVICE PRODUCTION COMPANY: @twentyfourseven_tv PRODUCER 24/7: @mariana_tm POST PRODUCTION COMPANY: MPC London PRODUCER: Dafydd Upsdell COLOR GRADING: @matthieu.toullet ASSOCIATE CREATIVE DIRECTOR: Gerard Joosten EXECUTIVE CREATIVE DIRECTOR: Rico de Lange CREATIVE DIRECTOR: Tanya Ponomareva ACCOUNT DIRECTOR: Charlotte Grotenhuis PROJECT MANAGER: Willemijn de Groot SUPERVISOR POST PRODUCER: Paulo Pennings POST PRODUCTION - DIGITAL ASSETS POST PRODUCTION COMPANY DIGITAL ASSETS: TAG London EXECUTIVE PRODUCER: Joe Billington SOUND STUDIO: @grandcentralrecordingstudios HEAD SOUND ENGINEER: Raj Sehgal MUSIC PRODUCTION COMPANY: @sizzeramsterdam MUSIC SUPERVISOR: Michael Bertoldini MUSIC LICENSING: @massivemusic ORIGINAL SONG: Superstition by Stevie Wonder

First painting in a year, drew a random woman, and it kind of reminds me of my grandmother, who taught me how to draw. Second pic is a painting made by an artist friend of hers in the 70s.

Friday night launch. With my Brazilian crew. Link in Bio. Director: 🤚🏼 DOP: @maoriciu Production Designer: @taisa.malouf choreographer: @eddysoaress Wardrobe stylist: @duwaddington Editor: @tcheba 1st AD: @camiandreoni 2nd AD: Laura Rubio EP: @carodantas Line Producer: @gifestilho Head of production: @camillabbastos Production assistant: @pnataliap Casting:@claudia_secaf Actor: @jovemmeedeiros MakeUp: @marikato_ Post supervisor: @_elts VFX: @globetrotter.studio Colorist: @fefelito Grading: @marlacolourgrading Sound production: @dahouse ECD: @bjyung DC: @cassiomoron_official CW: Alexandre Freire AD: Maicon Pinheiro e Caio Tezoto Planner: Caio Machado e Mariana Cerqueira RTV: Mariana Mendes, Luiza Medeiros e Carolina Povala Production company: @landiagram

The devil is in the details, always. But this time more so. Here's Mr.Pedro Pascal for Casillero del Diablo. 👹🍷 Director: 🤚🏼 DOP: Miguel Bunster @miguelbunster Production Designer: Julian Romera @arttablarasa Set Dressing: Tania Andreo @taniaandreo Wardrobe Stylist: Sol Montalvo @solmontalvoph Hair & MakeUp: @merce.errazuriz Editor: Mah Ferraz @mahferraz 1st AD: Max Expectador @expectador Director's Assistant: Clara Behrmann @clarabehrmann Post Production: Globetrotter @globetrotter.studio Post supervisor: Elton Bronzelli @_elts Colour Grading: Fernando Lui @fefelito Colour grading studio: Marla Colour Grading @marlacolourgrading Sound: Satelite @sateliteaudio Production Company: Landia Graphic designer: @fffprado Producers: Gastón Magnani @g1st7n, Thomas Amoedo @thomasamoedo Agency: Grey ECD: Daniel Pérez Pallares

A Swedish adventure with @nickejohansson_ @atelierwinclair @lizbotes @cirkusmao @clanvfx @phiefontaine @robinsiwe @anna_maria_bergstrom @jonathanwendt @fefelito @marlacolourgrading @antfood.music @louschmidt @sofia_vfxcamera @sisselanelander @stinae @hobby.film @hampusklint & the insane Johan Baettig & @monsieurwellman

As promised, here are the full credits for the amazing team that made this happen. 🌴✂️🥀❤️ Directed by @rodsaavedra Produced by @thedirectorsbureau and @landiagram Managing Director @carodantas @planethall Executive Producer @valentinabaisch Director of Photography Brazil: @pierrekerchove Production Designer: @taisa.malouf Wardrobe: @marinavieira Casting: @cintiacappellano Location producer: @felipebresc.sa Choreography: Eddy Soares & Rômulo Valladares Make-up artist: @makikatobeutyartist Editor: @tcheba Post production company: @marla_vfx Color Correction: @fefelito @andrepulcino Post production coordinator: @_elts Production Coordinator: @camillabbastos Graphic designer : @fffprado Wallpaper costumes by: @a.role Creative assistant: @claraberhmann 1º AD: @iurisantos 2º AD: @isabellaliporoni Executive Production Assistant: @laridelfini Local producers: @rodbittencourt @davisfabri Production Assistant:  Patricia Carvalho, Carol Novaes, Nicolas Peña Vásquez Production Coordinator Assistant: @pnataliap @lu_andc Post production Coordinator Assistant: @bannokijr Set assistant:  Gutemberg Dantas, Marcio Garcia Leal, Marcelo Takara Art assistant: 1º Camera: Marco Antônio Barrera Contreras (Chile) 2º Camera: Caio Freitas de Oliveira Video Assist: Felipe Puerta Coin Ribeiro Logger: Cintia Clarissa Nakashima Gaffer eletrica: Hugo Calazans Nyerges Gaffer Assistant: Renato Lelis Oliveira de Souza, Vittoria Bronzo, Jose Domingos dos Santos (Didi) Key Grip: @cabelo Key Grip Assistant: Alexandre Barnete, Rodrigo Mourão  (Kiwi), Guilherme Ferreira Fidalgo, Thiago Lopes Pereira Movi: Leonardo Silva Pereira Pinto Crane: Fernando Ribeiro de Abreu Fagundes da Motta Continues in the comments…

Out Ahora! Music video I directed  for @selenagomez and @djsnake Vamoooos! Link in Bio  Produced by @thedirectorsbureau and @landiagram Director of Photography: @pierrekerchove, Production Designer: @taisa.malouf, Wardrobe: @marinavieira, Choreographer: @eddysoaress, 1stAD:  @iurisantos, Editor:  @tcheba, Post: @marla_vfx, Colour grading: @fefelito, Producers: @carodantas, @giuseppigranfinale, @valentinabaisch, @negnance Full credits on the next post.

This is a commercial about how people spend their lives on social media and pretend they live perfect lives instead of going out there and actual living...and here I am posting it on instagram🤦🏽‍♂️. But also 🔥🚀👯‍♀️🌴🍫 made with the usual gang at @landiagram Link in Bio

So this is the first spot I directed after quarantine. It was lovely to get back out there with such a great crew. Some remote and some on set. 🦎🦕 @landiagram @marcelo.durst @art.tablarasa @marinavieira @santoscut @duwaddington @carodantas @planethall @camillabbastos @gicastilho @gustavogusmaobr @agenciafbiz @sateliteaudio @fefelito @marlacolourgrading @fpinel