We built #NikeForward for the futurist who honors the wisdom of worn paths. 🥾
And the kid building a spaceship in their backyard. 🚀
This is for you, for us, and for everyone else.
We call it Forward because that’s where we’re going. 💫
Launching Soon.
3D Imagery and Animation: @moreandmore_ltd
Original Music: @golden_hum
Nike Trainer @joeholder doesn’t want you to do it for anyone but you. Because when we make moves towards the things that make us feel happy and healthy, everybody wins. “I want to help people realize that good health is a conduit for having a better life. It’s a gateway to positivity.”
Joe wants to know, how has movement made a positive impact in your life? Let us know in the comments below ⤵️
True love for the game is when every moment feels just as exciting as your first.
Congratulations @sbird10 on an impeccable career. We’re excited to see what’s next.
Legends are never done.
“We are not limited by where we are currently, there’s so much more we can achieve.” - @realshellyannfp
Shelly-Ann Fraser-Pryce isn’t just one of the greatest athletes the track has ever seen, she’s a beacon. A confirmation for people all over the world that they can become the diamond they’re meant to be, no matter where they come from.
With focus and fortitude, the 5-time 100 meter champion is putting not only Jamaica, but all of the West Indies on the map with each record she breaks.
Inspired by a sisterhood of style and sport.
Serve some serious looks with the Serena Williams Design Crew 1.5 Collection. Whether you’re into monochromatic grays, or bold blue hues, these sportswear staples bring a new spin to your everyday style. Now available.
Photographer:
@brandiewed
Videographer:
@bexxfrancois
Stylist:
@charliebrianna
Nike is partnering with innovators across industry and discipline to push the edges of the known, using science to unlock the future of performance gear. We’re re-thinking materials at a molecular level and exploring how biology and chemistry can create the future of sport and whole systems that restore and renew.
Check out the link in the bio to learn more about how Nike is moving to zero, and beyond.
For decades Nike has pushed the boundaries of sustainable innovation. But there is no finish line in creating new solutions for athletes* and the planet. Regeneration is our next frontier.
We’re tapping into the wisdom and creativity of Nature to imagine how the performance products of today could be the molecules for new creations tomorrow. Check out the link in the bio to learn more about what moving to zero and beyond could look like.
It’s no secret that Serena slays both on and off the 🎾 court. When it came to tonight's winning look the queen of the court wanted something that embodied the fiery boldness she always serves.
Serena worked with our design team on a final tournament look that would keep her feeling comfortable and confident ✨ Her custom NikeCourt Flare 2s are just as brilliant as her 💎 With diamond-encrusted swooshes and @serenawilliamsjewelry deubrés on the laces that read “mama” and “queen”. Paired with an embellished bodice and tutu skirt inspired by the night sky above center court in Flushing, NY - this look puts her in the spotlight all while allowing her the freedom to make her masterful moves 💥
Nike is evolving the playbook of how we move to zero, and beyond. Because what got us here won’t get us where we need to go. We’re imagining 50 years into the future, audaciously innovating so we all, and this beautiful blue ball, thrive.
Check out the link in the bio to learn more about what it could look like to move to zero, and beyond.
You don’t build a 39-year legacy by standing still. You do it by relentlessly chasing down change.
Made with at least 50% recycled content by weight, the Pegasus Turbo Next Nature is light on impact but heavy on performance. With our most sustainable Flyknit yet, and recycled ZoomX foam, now you can run with a new type of lightness. Both on your feet, and in your soul. ✨✨
Explore what’s next for Pegasus, and you, in our IG Shop.
Effortlessly casual, always cool. 🏆
WNBA star @sabrina_i has the right idea when it comes to putting together a fit. “You’re super cozy, but it still looks like you have elevated style.”
Shop the looks at the 🔗 in bio.
To explore the evolution of @SerenaWilliams over her decades-long career, we used AI to generate 130,000 games between Serena from 1999 and 2017.
Even with the most Grand Slam titles in tennis history, Serena has always found new ways to take her game to the next level.
Head to the link in our bio to watch the live gameplay.
#Nike50
Jewell Loyd has always seen things differently. Eight years into an already illustrious WNBA career, she is just now starting to use visualization as a means to master her craft on the court to help manifest a greater world for the person she is off of it.
“What Are You Working On?” with Jewell Loyd is out now.