EEEKKK! It’s (nearly) here 🥰
Introducing Push Button Generation…Creators!
A global creator agency specialising in video first content.
It was Spring of 2020 and PBG was just an idea we had. We knew we wanted to execute campaigns with a social and video first perspective without compromising aesthetic. Basically getting good numbers and looking great.
It was in the beginning of 2021 when we launched PBG. In that time a global network of people, now known as ‘creators’ found a sense of belonging on platforms like Tik Tok. Outsiders, insiders and everything in between-siders from every corner of the world found a sense of community through video content. It was a universal feeling.
Now going into the Summer of ‘22, having integrated these social led creators into almost every campaign we produce, we want to represent the most creative of these Creators. Talent with a world view, talent who have an alternative perspective in a sea of endless content, talent who can storytell and elevate brand strategy.
We couldn't be happier to dive into PBGC with the formidable casting director Cicek Yusuf, who we’ve worked with closely across a multitude of PBG campaigns.
We’ll soon be releasing who our creators are, but in the meantime time if you want to repped by #PBGC, email us: [email protected] subject: #PBGC
See you on the other side.
Harriet, Issy and Cicek
XOXO