@asket

Our most sought after women's knits, the Mock Neck Sweater and the Merino Turtleneck are restocking today as well as launching in a number of new colors. Check out the additional colors in our stories. Which one is your favourite? #asket #thepursuitofless #themocknecksweater #themerinoturtleneck #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

While the weather forecast is pretty erratic at the moment, there’s one year round layering piece that you can depend on come rain, wind or shine: The Overshirt. Our Wool Overshirt stands with one foot in our classic, workwear, inspired overshirt and the other in the warm, recycled wool of our Wool Coat. Dream combo. #asket #thewoolovershirt #thepursuitofless #thepursuitofless #meaningfulessentials #slowfashion #scandinaviandesign #minimalist #minimalism

We’re looking forward to Fall. Just in time for the chillier months we’ll be restocking our knitwear, go to layering pieces as well as introducing a handful of new additions to the permanent collection. Head to our site to get in the layering mood and to see what’s coming. While the seasons may come and go, our permanent collection consists of those dependable staples you can rely on year in year out. Find link in our bio. #asket #thepursuitofless #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

The ASKET Wardrobe. We’ve chosen to distance ourselves from trends and seasons. Introducing a single permanent collection, exclusively featuring the pieces that you can count on 99 days out of 100. Each garment is created on the standard of eternal relevance, maximum mileage and in honor of the resources it takes to create them. A good starting point is always a pair of jeans and a white T-shirt.

Hoodie season is finally around the corner. Hoodies, sweatshirts, zip hoodies - let’s take a moment and celebrate our all time favorites. Some of the most powerful and underappreciated pieces of clothing there is. Ours are made out of 100% organic cotton with no unnecessary details. #asket #thepursuitofless #thehoodie #thesweatshirt #theziphoodie #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

Denim on denim never goes out of style. @a_m_a_d_e_u_s playing it bold matching the Raw Denim Jacket with the Raw Denim Jeans. Or keep it subtle like @imzachlopez in a stone bleach denim jacket over a trusty white T-shirt and chinos. #asket #therawdenimjacket #thepursuitofless #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

@regards.semblables wearing the Zip Vest - just a subtle reminder that it is THE understated layering piece for all seasons. Throw it over a knit, shirt or sweatshirt and you’re fit for any weather. Redesigned for increased form and function, it's made from a lightweight, water-repellent Korean fabric from 100% recycled nylon. Additionally, it's insulated with PrimaLoft® Silver from 100% recycled PET, which is as clean as it's clever. #asket #thepursuitofless #thezipvest #meaningfulessentials #minimlaism #minimalist #slowfshion #scandinaviandesign

@juanimalistic channeling back to school vibes. Getting organized and into office mode, wearing the Flannel shirt in Dark Navy. This gem is cut from soft, brushed, custom-developed Italian twill made from 100% organic cotton and combines the formal qualities of a shirt with the comfort of your favorite PJs. #asket #thepursuitofless #meaningfulessentials #minimalist #minimalism #slowfashion #scandinaviandesign

We're committed to visiting and documenting all our factories as well as showcasing the many places, people, and steps in creating our clothes. There are no shortcuts to long-lasting quality, and only by celebrating every step in the process do we get to fully appreciate what goes into making our clothes. Our Raw Denim starts life in Turkey, where it is harvested as organic cotton. It’s then spun into a yarn in Thailand before making its way to Japan where it is dyed and woven in heritage mills that has built up expertise over the last half century. From Japan the 13oz fabric makes its way to Italy, where our knowledgeable and exacting partners factories cut and sew the jeans to crisp perfection. Head over to our stories and learn more about the layers of craftsmanship in the making of the Raw Denim. #asket #thepursuitofless #therawdenim #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

As we slowly transition into fall, we're taking a walk down memory lane to appreciate a dependable wardrobe essentials that has endured through the ages. The blue jean is a well-worn classic that works year round. And while we’re on the subject of jeans, our denim products are now stocked up in all sizes, across men’s and womenswear. #asket #thepursuitofless #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign #denim

Back in stock. Right in time for back to work, our classic everyday hero - the Oxford Shirt, is finally stocked up in all sizes and colors. The heavy 100% organic cotton Oxford cloth and button down collar lends the casual clean but still put together look. Perfect for those mornings when you want to show up for work in a crisp wrinkle free shirt. #asket #thepursuitofless #theoxfordshirt #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign

We’re not ready to let go of summer just yet. Stick with your shorts but layer it up with a sweatshirt on those chillier late-summer days. Ours is a minimal take on the original American football player uniform. Cut from custom developed unbrushed cotton. Perfect for slow Sundays at the cabin. #asket #thepursuitofless #meaningfulessentials #minimalism #minimalist #slowfashion #scandinaviandesign #thesweatshirt