Some stills from the BCLC animation. One of the most rewarding aspects of this project came from a series of community workshops organised by BCLC to gather feedback on how we had intended to approach the project. These very directly influenced the tonal direction of the script along with the visual direction for the animation. Together with the centre we went through quite an exhaustive design process to arrive at an animation and style that felt unique to the project and appropriate in its tone. We aimed for space that was broadly approachable, and wasn't 'just another explainer video', something that had a bit of heart to it without being too emotionally charged with any direct or literal representation.