Shooting ads can be a drag sometimes but I am blessed to spend so much time with curious people who are just as obsessed with trying out all sorts of ideas.
I had a blast working with incredibly dedicated @juan.manuel.castelo , who did not hesitate to make a brand new carpet when we could not find one to buy, among many other things. Just the shape of the thumbs took us a couple of weeks to figure out.
We went through so many outfits for Bae that @solmontalvoph decided to sew shirts from scratch even though we could see it in just one shot.
@sawuel_jurkovic has been a mad artist once again and recorded custom sounds just to illustrate the crooked smile of the bus lady.
@ninalou.giachetti was in charge of lovely “cardboard cereal” title design and I am sending a big high give to an amazing Nigerian singer I tracked on Fiverr to record the jingle vocal at the end.
All these guys spend incredible amount of time and energy to get each detail just right, knowing very well that the shot might not make the final cut or the audience won’t pay attention.
I am sure we would get away with less finessing but nothing beats a proper deep dive. Thanks to all the patient souls who helped along the way.