We manage the social networks of Leica Camera France (@leicacamerafrance) and define a social media strategy throughout the year. We propose a curation of authors to create content with Leica models and become ambassadors of the brand.
To embody the brand and the legendary Q2, we immediately thought of Boby (@odieuxboby), one of the most elusive photographers of his generation. Having him test the Q2 was the certainty of confronting the camera with a "serial shooter" and of thinking outside the box.
📸 : Boby (@odieuxboby)