Nostalgic and powerful, @calebslain romanticizes the small but beautiful experiences of the everyday in his advert for the new Lexus RX. By playing on the ideas of both movement and being moved, Slain is able to make machinery feel almost human as this commercial creates a compelling connection between vehicle movement and the (e)motions that we complete in the joy of every day activity. His work is particularly compelling after our recent heatwave, as it promotes Lexus’ step towards electric motors, a hugely important step in preventing climate change.