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#CULTURE: Iris Van Herpen x Couture Fashion Week This Couture Fashion Week, @irisvanherpen is looking toward the future. For the 15th-anniversary collection, Meta Morphism, the brand held its first physical fashion show in Paris in several seasons. The Dutch designer focused on elements of hyper-realism and digital technology, examining the ancient visions of Ovid's mythology through modern themes of transhumanism. Down to the textiles, van Herpen's insightful outlook toward sustainable materials played a crucial role in this collection. Since the beginning, the designer's strong ties to sci-fi have played a vital role in her work, stating, “The materials are very future-orientated but with a natural twist.” Understanding the impact that Couture fashion week has on the environment, the use of digital technology was further pushed, stating, “With couture, we only create what clients want, but the Metaverse could help ready-to-wear brands show their collections digitally and monitor what customers want. This could reduce production massively.” #irisvanherpen #couturefashion #culture #CXAartist #CreativeExchangeAgency #CXAArt #cxainc