She's got more than 130,000 followers on Instagram, where she posts photos of her globetrotting adventures. Her makeup is always impeccable, her clothes look straight off the runway. She sings, dances and models -- and none of it is real.
Virtual influencers are on the rise in parts of Asia, building a following in the same way as their real-life counterparts. Rozy, digitally rendered influencer from South Korea, uses her account to show herself "traveling" to Singapore and enjoying a glass of wine on a rooftop while her fans compliment her outfits.
Part of the appeal includes that these new stars are low-maintenance. And, perhaps just as important: virtual influencers never age, tire or invite controversy.
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