BROOKLYN SOCIAL CLUB BY MOËT HENNESSY
Last week, ADMERASIA executed the first ever, @moethennessy Emerging Brand Portfolio integrated activation at @BarConventBrooklyn. For the event, we brought together 4 distinct brands into a singular vision, the Brooklyn Social Club. Inspired by VIP member clubs, we created and constructed an enclosed building within a building on the trade show floor! Our main room unified all brands in a lounge that showcased the versatility of Moët Hennessy through a series of cocktail service menu tied to the day parts of Brunch, Dinner, and After Hours. Not only did we have multiple menu executions, but we visualized this through our Mega Dial, an Art Deco inspired functioning clock!
In addition, we created 4 distinct and fully functioning bars for @ardbeg@belvederevodka@glenmorangieusa@volcantequila as examples of the ideal service environments featuring neat pours and signature cocktails.
📸: Justin Aharoni @jaharoni#moethennessy#admerasia#experientialmarketing#bcb#barconventbrooklyn#belvedere#ardbeg#glenmorangie#volcantequila#convention#bar#installation