’4 decades of innovation’ monumental celebrations of the Stone Island 40th anniversary were activated all at once around the world. Throughout the streets of Milan came a stream of posters, urban billboards and projections brandishing QR codes that led viewers to a movie created especially for the anniversary. Celebrations culminated in a giant flag flying in Piazza Duomo and QR code bedsheets being hung from balconies across the Italian fashion capital.
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