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When creating a scientific illustration, ask yourself: who should the illustration speak to? Your target audience should always be the first thing you establish. Always keep it in mind while you create the graphic: what type of language speaks to them? What visual elements do they prefer or find more attractive? For example, if you are talking to a group of researchers in your field, you should consider using precise terminology to help them understand the full scope of your work. They could also appreciate a sober color scheme, without flashy elements, and you can present diagrams that are somewhat complex. The story will change if the scientists you are speaking to are not from your own field of research. They will need to get acquainted with your particular methodology and jargon before they can understand the details of your work. On the other hand, if your audience is made of young students, you should use a simpler and more colloquial language. You should focus on highlighting the essential elements without overwhelming them with detailed information. So, remember to speak your audience’s language. You cannot talk Portuguese to a French woman and expect her to understand every word. The same works for scientific graphics. If you found this helpful, share it with a fellow scientist who might need it! #scicomm #postdoc #phdstudentlife #researchers #phdjourney #scientistlife #laboratorylife #phdstudent #sciencelife #researchlife #chemist #doctoralstudent #scientificresearch #sciencecommunication #scicomm #scientificvisualization #datavisualization #figures #posterpresentation #graphicalabstract #scientificdiagram #scientistsofinstagram