At the launch of Goodfellows, Ratan Tata said, “You do not know what it is like to be lonely until you spend time alone wishing for companionship."
Ratan Tata also appreciated Shantanu Naidu’s ideation and also forgiving his mentee for the time he spends away from the office. Speaking at the launch, Ratan Tata said no one cares about getting old until they actually get old.
WHAT DOES GOODFELLOWS DO?
Goodfellows hires youngsters who have the skills of empathy and emotional intelligence to work as the companions of senior citizens. They are also required to ease their day or help them with any task.
In its beta phase, the company has been working with 20 elders in Mumbai for the past six months and is planning to offer services in Pune, Chennai and Bengaluru next.
Shantanu Naidu said it wants to scale up across the country but would prefer to go slow without compromising on the quality of the companions it hires. The experience has been that the tasks may include playing carrom, reading the newspaper for them or even taking naps together, he said.
Ratan Tata said he would be delighted for this service to grow and mature into something which innovatively changes people’s lives.
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