s.s.DALEY SS22 - So, so excited to share the first ever ‘campaign’ for s.s.DALEY - It was never going to follow glossy convention - Myself, Harry, Laurence and Sophie worked with Nachum as he travelled the country investigating the sheep shearing community. The magical Laurence has an innate ability to capture a moment likened to that of ‘bottling a feeling’; & so we spent time with a wonderful community of sheep shearers in Cornwall. Harry dressed the group in different looks from our SS22 collection & we shadowed them on their daily duties and got a real insight into the source of British wool.
Matt wears the ‘Chamber’ trench coat whilst holding Beryl before she gets a hair trim.
Shot on Trefranck Farm in Cornwall
Photography @laurenceellis
Styled by @harry_lambert
Casting @nachumshonn
Production @sophiemprod
Press @a.i.pr
H&MU @eliotmcqueen
Sheep Shearers:
@jhawken11@bradstokes26@pipmattsmith@nick.harding.9699@petebebbington_
Stuart Connor
Photography Assisted by @rosabluebellross
Production assisted by @mrtregaskes@poppybrooksstudio@kirstenwebber30@kirstencochrane
Thanks to @sarrrrahh & @ettorelarsen@leomarlowemeredith🌾