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Can couture collections lead the way in sustainability?
For all the pandemic talk about changing the fashion calendar and downscaling shows, Paris Couture Week was back in full force with 30 on-calendar shows and dozens of other runways, presentations and parties. Nothing felt “slow fashion” about the four-day frenzy.
However, some designers took issue not only with the pace, as fashion ramps up production once again, but set out to push forward the notion that haute couture, with its custom creations meant to elevate craft and stay above the trendy fray of fast fashion and ready-to-wear, can lead the conversation on sustainability. After all, what is more sustainable than garments made to last a lifetime (or two)? They moved to strengthen that argument this season through both methods and materials.
Aelis, ArdAzAei and Ronald van der Kemp were among the designers that pushed their sustainability message forward during Paris Couture Week.
#rvdk#ronaldvanderkemp#newethicsinluxuryfashion#sustainablecouture#pariscoutureweek#hautecoutureweek#facereality#responsiblehedonism
Report: @rhondarichford
📸: @giovanni_giannoni_photo