@reeditionmag

@yeezyxgap @yeezy ENGINEERED BY @balenciaga The Yeezy GAP creative exploration has returned with their latest project announced by Ye himself via a video launch today across social media, made in partnership with Balenciaga and Demna. Ye’s ongoing creative collaboration with GAP was created to change the way people dress on a larger scale. For the first time ever this collection will be available to purchase in a physical GAP store, starting today with GAP in Times Square NYC. Followed by selected GAP stores in the US, with the stores being redesigned to reflect Yeezy GAP Engineered by Balenciaga’s vision of utilitarian design. The goal of Ye's vision isn’t to sell out, but to bring beautiful, well designed products to as wide of an audience as possible; making garments which are affordable and accessible to reach as many people as possible, with no boundaries. #video by @thyagosainte #creativedirection @betsyjohnson_ #produced by @division.global