Highbrow fashion brands have made a splash in New York recently by going super-local with their events. Farfetch, Coach and Burberry are among the global brands that have found that it is more authentic to give a party at a gritty hangout than at, say, a generic event space or a shiny boutique.
Last month, Farfetch, the online fashion retailer based in London, held a party to celebrate Pride at The Cock, a low-ceilinged, pitch-dark East Village dive. The artist Narcissister performed a reverse striptease for the crowd, which included Emily Ratajkowski, Julia Fox and Jeremy O. Harris.
A few weeks before the Farfetch event, Coach kicked off Pride month at the Monster, a venerable Greenwich Village gay bar near the Stonewall Inn that has been around since 1981. Before that, Burberry took over Lucien, a sceney East Village bistro (and celebrity hangout), for 10 days in May.
As New York — and especially Manhattan — has become gentrified and wealthy, old-school establishments feel fresh and genuine, precisely because they feel out of time, writes our Styles reporter.
Head to the link in bio to read more about highbrow fashion in gritty spaces. Photos by @ok__mccausland and @vnina.
