With the Cannes Lions International Festival of Creativity returning this week, we're revisiting some of our most iconic gold award winning projects. We're looking at Google's 'HELP', a live action film made uniquely for mobile.
Google’s Spotlight Stories launched in October 2013 as a new storytelling platform for the mobile audience. ‘HELP’ was the fourth story in the series, and is a classic tale of explosions, aliens, heroines and heroes. The difference was the phone held the story, giving the audience a window to look anywhere, set the pace and frame the shot.
The Mill was involved in every aspect of ‘HELP’, collaborating from the planning stage to assist Justin Lin and the team at Google ATAP in realizing their ambitious cinematic vision. A major challenge that The Mill helped solve was the lack of a camera rig equipped with multiple cameras (built in a full 360 degree array) and ability to follow the action in the way the director required.
Read more about The Mill's involvement with this gold winning project and get in touch with our VFX team regarding your upcoming projects via the link in bio
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