@instavivid

Over 100,000 eager SNKRS fans interacted live with the presenters and studio guests on these light entertainment-style branded content broadcasts. Thanks to the creative team at @studioboum for having us on board! Delivering multiple aspect ratio edits and live streams have become the norm in the smartphone world and this production was no exception, with a 9:16 aspect ratio being the sole delivery spec. This meant that we could really push the creativity with vertical viewing in mind. Having the opportunity for the SNKRS community to interact and inform the content was key and so we integrated the polls and community votes within the screen layouts. Feedback from the day was superb with one of the highest audiences ever and great levels of engagement.