The year is 2022 and the archetype most commonly associated with Web 3 is the tech bro, a man who is “bullish on crypto” and at best, flush with cash, but lacking cultural capital.
Meanwhile, high-profile female names in Web 3, such as celebrity enthusiasts Gwyneth Paltrow and Reese Witherspoon employ the language of the girl boss in encouraging women to build their wealth and beat the bros at their own game with “diverse” and “inclusive” NFT projects.
In recent years, tech bros and girl bosses who promise to transform the world or dismantle the patriarchy through capitalism have lost much of their inspirational sheen.
At the link in bio, Tara Kenny argues why Web3 Bimbos – a new archetype who approaches technologies such as crypto and NFTs from a place of whimsy, curiosity, humour and openness – just might have the potential to revive a Web 3 culture that was dead on arrival.
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