@harpersbazaararabia

When @ghizlan_guenez_ first launched her e-commerce fashion site @themodist on International Women’s Day back in 2017 it was evident that she had identified a gap in the online retail market for modest luxury clothing. Although the pandemic upended Ghizlan’s initial ambitions, the demand for modest fashion and the purchasing power of Muslims worldwide continues to bubble with voracious tenacity. Today Ghizlan is back. Armed with the benefit of experience and a new vision for the future, not to mention a new co-founder, @ouhsinehajar , she is ready for the site’s next chapter. Tap the link in bio to read about how the co-founders' renewed confidence in their website’s mission has inspired its reincarnation into a shiny new platform, complete with Web3 technology. Photography: @jasonlloydevans #themodist #streetstyle #modestfashion