From 2016 to 2020 Luchford was again signed to an exclusive contract - this time for Italian fashion house Gucci. Coinciding with a new creative director, Luchford’s photos marked a change in tone for the brand. Influenced by 60’s B-Movies and retro futurism, the images have quickly become influential and famous in their own right.
Luchford also works as a film maker, and has to date directed countless tv spots as well as a feature length film - 2001’s Here to Where.
He lives and works in Venice, California with his family.
