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How Does A10 Algorithm Rank Your Listing on Amazon? Whenever a buyer makes a search, they want to find the product they look for, and not something else. That’s why Amazon applies its proprietory search algorithm A10 to show products merchants sell in a certain sequence. The higher the product ranks on the SERP (Search Engine Results Page), the better it sells. Amazon’s A10 algorithm ranking criteria: As far as Amazon uses its own algorithm, it applies its criteria to rank search results. Basically, these are relevance, performance, and customer satisfaction product parameters. Relevance ranking criteria: Listing Optimization -product title -product description -high-quality images -A+ content Keyword Optimization: -don’t add too many keywords -concentrate on the search terms relevant to your product -perform keyword research -include backend keywords Performance ranking criteria: -sales velocity -seller authority -impressions -sales history -click-Through Rate (CTR) -conversion Rate (CVR) -organic sales -internal sales -off-site sales -PPC sales Customer Satisfaction Criteria: -customer review rate -negative seller feedback rate -order processing speed -in-stock rate -perfect Order Percentage (POP) -order Defect Rate (ODR) -exit rate (% of times a shopper views your listing and then exits Amazon) For more detail contact
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