delilah is proud to be certified by PETA as a cruelty free brand, no animal testing is conducted or commissioned for any delilah products, neither do we sell in any markets that require animal testing.
delilah has been cruelty free since the first iconic product was launched back in 2014. Since then, we have never tested on animals and never ask others to do so on our behalf. Our products are “people-tested”, which means that those who will actually be wearing them, are the ones who tell us they look great.
In 2019, we decided we wanted to do better – not just for our customers, but for the world around us. Because of that, we began reformulating all of our products and are proud to say that by January 2021, delilah became 100% vegan.
Without ever sacrificing the quality and performance, we have been able to create long-wear, pigment-rich formulations, that are 100% Vegan, 100% Cruelty Free and 100% #EasytoLove. That means you look as good as you feel.