Cosmo was found, and named, shortly after reading Tom Wolfe's The Electric Kool-Aid Acid Test. “…in July of 1964 not even the hip world in New York was quite ready for the phenomenon of a bunch of people roaring across the continental U.S.A. in a bus covered with swirling Day-Glo mandalas aiming movie cameras and microphones at every freaking thing in this whole freaking country while Neal Cassady wheeled the bus around the high curves like Super Hud and the U.S. nation streamed across the windshield like one of those goddamned Cinemascope landscape cameras that winds up your optic nerves like the rubber band in a toy airplane and let us now be popping more speed and acid and smoking grass as if it were all just coming out of Cosmo the Prankster god's own local-option gumball machines— COSMO! Furthur."
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